We are looking for a creative and performance-driven Social Media & Meta Ads Specialist to manage and grow our brand presence across social platforms. The ideal candidate will be responsible for creating engaging content, running high-performing ad campaigns on Meta platforms (Facebook & Instagram), and driving measurable results.
Key Responsibilities
• Social Media Management
Manage and handle all social media platforms (Instagram, Facebook, LinkedIn, etc.)
Plan and execute monthly content calendars
Create engaging posts, reels, and stories aligned with brand identity
Monitor trends and implement creative ideas to boost engagement
Respond to comments, messages, and maintain community engagement
• Meta Ads (Facebook & Instagram Ads)
Plan, create, and manage paid ad campaigns on Meta platforms
Perform audience targeting, A/B testing, and campaign optimization
Analyze campaign performance and improve ROI
Manage ad budgets and ensure cost-effective results
Generate leads, conversions, and brand awareness through ads
• Analytics & Reporting
Track performance metrics (reach, engagement, conversions, CPC, ROAS)
Prepare weekly and monthly performance reports
Use insights to improve future strategies
Preferred Qualities
• Experience in IT / Digital Marketing industry
• Hands-on experience in lead generation campaigns
• Understanding of branding and performance marketing
Skills & Technologies
• 3+ years of experience in Social Media Management and Meta Ads• Strong understanding of Facebook Ads Manager and Instagram Ads• Knowledge of audience targeting, retargeting, and funnel strategies• Creative mindset with good copywriting skills• Basic knowledge of design tools (Canva, Photoshop, etc.)• Familiarity with analytics tools (Meta Insights, Google Analytics is a plus)
